Life insurance article

How Much Life Insurance Do I Need?

A multiple of income, like "10x salary," is a rough starting point, not a personalized answer. What a household would actually need to replace generally depends on debts, years of support required, childcare and education goals, final expenses, and what coverage and savings already exist.

By Sarah DePover, MBA · Northwestern Mutual financial advisor, Waukesha, WI · Published August 18, 2026
Direct answer

Start from obligations, not a formula.

A multiple-of-income shortcut can be a quick way to begin a conversation, but it ignores the specific shape of a household's debts, goals, and existing resources.

Coverage needs generally reflect what obligations would continue, for how long, and what resources already exist to meet them. That includes a mortgage or rent, childcare or eldercare, education goals stated honestly as goals rather than guarantees, final expenses, and any non-wage contributions such as caregiving. It's then offset by existing savings, investments, and coverage already in place.

Two households earning the same income can reasonably land on very different numbers because their obligations and existing resources differ. This page does not recommend a specific coverage amount or product for any individual.

Illustrative worksheet

A hypothetical obligations inventory.

Every figure below is a clearly labeled hypothetical for illustration only — not a quote, projection, or promise of cost, premium, or benefit.

Hypothetical life insurance obligations inventory
Item (hypothetical)Illustrative figureNote
Remaining mortgage balance$240,000Hypothetical only — insert your own figure
Income replacement, 10 years$550,000Illustrative multiple of a hypothetical salary
Childcare through age 12$90,000Estimated, not a quote or guarantee
Education goal, two children$120,000A goal figure, not a promise of cost
Final expenses$15,000Rough planning figure only
Existing savings and investments earmarked for this-$60,000Reduces the illustrative total
Existing group life insurance through employer-$100,000Confirm portability separately

This worked example is entirely hypothetical, for illustration only, and does not reflect any actual household, quote, or offer. Your own numbers will differ.

Why formulas fall short

What a simple multiple leaves out.

  • It ignores debt structure

    A mortgage nearing payoff and one just originated create very different obligations, even at identical incomes.

  • It ignores existing coverage

    Group life through an employer, or an older individual policy, changes what additional coverage would need to fill in.

  • It ignores non-wage contributions

    Caregiving, household management, and transportation have real replacement costs even without a paycheck attached.

  • It ignores time horizon

    Support needed for two more years of childcare is a different problem than support needed for eighteen.

Bring to a planning meeting

Questions worth asking before any number is discussed.

  • Which obligations would continue, and for roughly how many years?
  • What existing coverage or savings are already earmarked for this purpose?
  • How would term and permanent coverage each fit a temporary versus a long-lasting need?
  • What happens to coverage if I change jobs or my health changes later?
  • How does this interact with disability income protection or long-term care planning?
  • Nothing sensitive is needed to start a first conversation — no balances or medical history.
Common mistakes

Where households often go wrong.

  • • Applying a single income multiple without listing actual obligations.
  • • Forgetting to subtract existing group or individual coverage from the total.
  • • Leaving out non-wage contributions of a stay-at-home parent entirely.
  • • Treating an education savings goal as guaranteed rather than a stated goal.
  • • Never revisiting the number after a mortgage refinance, new child, or job change.
Life Insurance Needs Conversation Worksheet

Work through your own inventory.

Request the worksheet and it opens right here on this page — nothing is emailed and there is no attachment.

Get the Life Insurance Needs Conversation Worksheet

A structured way to think through what coverage would need to do, what already exists, and what to ask in a planning conversation. Tell us where to reach you and it opens on this page immediately. We never ask for income, net worth, balances, account or policy numbers, medical or prescription history, Social Security numbers, dates of birth, employer names, or claim information.

Related reading

The needs number is one piece; how term and whole life fit different needs is the next question.

Questions people ask

Life insurance needs questions.

References

Where to read the underlying material.

This article is educational and general in nature. It is not individualized financial, tax, or legal advice, and it is not an offer, application, or recommendation of any insurance product or coverage amount. Figures shown are hypothetical illustrations only. Laws, tax rules, plan terms, and product availability can change, and no approval, price, or benefit is guaranteed. Full disclosures and contact Sarah.

Start with your own obligations

Talk through what coverage would need to do for your household.